Local News & Events | Haas Factory Outlet

When you’re looking for new suppliers you likely turn to the Internet for candidates. That’s how most people search for the information they need. So if someone is looking for a CNC shop that does what you do, will they find you in cyberspace?

Too many CNC machine shops get caught up in the cycle of “Get the work. Do the work. Look for more work.” The most successful shops keep the job pipeline full, rather than waiting until orders run low. They generate more business by utilizing such tools as personal selling, email marketing, advertising, public relations, and a powerful Internet presence. Whether they handle these marketing efforts in house or use outside resources, they establish clear, realistic goals so they can measure their results.

There are many marketing tools available to help a CNC shop grow its business, but it’s always a challenge to figure out which ones to invest in. There’s no question that social media is a hot marketing commodity right now. The question is: Is it right for your business? Here are five key facts about social media that you should consider when making your decision.

In a more perfect world customers would be constantly knocking on your door with orders. Unfortunately this seldom happens. That’s why every CNC shop needs to continuously promote its products and services. One of the most cost-effective ways to do this is through email marketing.

As business owners we have a tendency to get wrapped up in our day-to-day activities and may find it difficult to spend time looking for new customers. That is until the pipeline dries up and we start scrambling to bring in more business.

There are many CNC machine shops that are relatively small in size and number of employees. However, with today’s technologies, even smaller shops can take on substantial jobs if they have the right combination of equipment and expertise. Of course to compete for those jobs, a customer must believe that the CNC shop can handle the work. Which means that the shop must project an image of competency and capability – and be recognized to begin with.

Marketing is typically not on the top of most CNC machine shop owners’ minds. After all, each day is filled with myriad challenges, and the primary goal is to produce more and better parts and products. Unfortunately customers don’t stay around forever, no matter how well we treat them. Companies are bought and sold, go out of business, bring previously outsourced work inside, or simply no longer require the kind of work you provide. That’s why we must constantly add new customers. But where do we find them? And how can we do so cost-effectively? Fact is there are a number of ways you can seek new customers by substituting sweat equity for dollars. Here are 4 of them: